1. What cookies and similar technologies are
Cookies are small data files that can be stored on a device when a website is used. Related technologies can include local storage, pixels, tags and scripts that store or access information on a user’s device. UK rules under PECR apply to a broad range of storage and access technologies, not only traditional cookies.
The legal position depends on what the technology does. Some uses can fall within statutory exceptions, while other uses require clear information and prior consent before the technology is used.
2. Our current approach
The core Alderwick Protection website is configured without optional behavioural advertising cookies, analytics cookies or audience-profiling cookies being required for the consultation journey. The form and navigation can be used without agreeing to non-essential tracking. Because the current core configuration does not rely on non-essential storage or access technologies that require prior consent, the site does not present a consent pop-up solely for the sake of appearance.
If the site is changed so that non-essential analytics, personalised advertising or similar technologies requiring consent are introduced, those technologies will be held back until the required choice mechanism is made available and valid consent is obtained where applicable.
3. Strictly necessary technologies
Strictly necessary storage or access can be used where it is genuinely required to provide a service requested by the user, maintain security, balance technical traffic or preserve an essential session function. These technologies are not used to build behavioural advertising profiles. Their duration is limited to what is proportionate for the necessary purpose.
Where a necessary provider changes, the underlying technology and retention period may also change. This policy will be updated if that creates a material difference for users.
4. Analytics
The current site build does not require a non-essential analytics cookie to submit a consultation request. If privacy-preserving measurement or another analytics service is introduced later, we will assess whether storage or access occurs on the user’s device and whether consent is required under PECR and the UK GDPR standard of consent.
Where consent is required, analytics will remain off until the user has made the relevant choice. Refusing optional analytics will not prevent access to the ordinary service pages or the consultation form.
5. Advertising and referral measurement
Visitors may arrive at qilinchina.com from third-party publishers or advertising services. Arrival from an advertisement does not by itself mean that this website must place a marketing cookie. We do not state that the current core build sets personalised-advertising cookies on the user’s device.
If a future campaign uses a pixel, tag, identifier or other storage or access technology on this website for attribution, remarketing or personalised advertising, that technology will be assessed before use. Where prior consent is required, it will not be activated until valid consent has been obtained.
6. Third-party resources
Some site resources, such as web-font delivery, may be supplied through external infrastructure. A network request can involve technical information such as an IP address even where no advertising cookie is placed. Third-party providers may operate under their own privacy information, and we review externally loaded resources with the aim of limiting unnecessary tracking functionality.
Third-party specialist services that you choose to visit after leaving the site may use their own cookies or similar technologies. Their choices and policies are separate from this website.
7. Duration
Session technologies expire when the relevant browser session ends or shortly afterwards. Persistent necessary technologies, if used, are retained only for the period needed for their operational or security purpose. If optional technologies are added later, their individual duration and purpose will be disclosed through this policy and the relevant consent interface before they are used where prior consent is required.
8. Managing technology through your browser
Most browsers provide controls that can block or delete cookies and site storage. Restricting necessary technologies can affect features that depend on them. Browser controls are separate from any site-level consent control that may be required for optional technologies.
If you clear site data, any preferences stored by your browser may also be removed and may need to be selected again on a later visit.
9. Changes to this policy
We will update this policy when the technologies used by the website materially change. The date at the top identifies the current version. If a new use requires consent, the appropriate control will be introduced before that use begins where required by law.
10. Contact
Questions about cookies or storage and access technologies used on qilinchina.com can be directed to Riverside Property at Balloch, Alexandria, using [email protected] or +441223776353.